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How To Use HTML Meta Tags

<div><span style="font-size:15px">Want top search engine rankings? Just add meta tags and your website will magically rise to the top, right? Wrong. Meta tags are one piece in a large algorithmic puzzle that major search engines look at when deciding which results are relevant to show users who have typed in a search query.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">While there is still some debate about which meta tags remain useful and important to search engines, meta tags definitely aren't a magic solution to gaining rankings in Google, Bing, Yahoo, or elsewhere – so let's kill that myth right at the outset. However, meta tags help tell search engines and users what your site is about, and when meta tags are implemented incorrectly, the negative impact can be substantial and heartbreaking.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Let's look at what meta tags are, what meta tags matter, and how to avoid mistakes when implementing meta tags on your website.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">What Are Meta Tags?</span></div><div><span style="font-size:15px">HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">The text in these tags is not displayed, but parsable and tells the browsers (or other web services) specific information about the page. Simply, it "explains" the page so a browser can understand it.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Here's a code example of meta tags:</span></div><div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px"><head> <title>Not a Meta Tag, but required anyway </title> <meta name="description" content="Awesome Description Here"> <meta http-equiv="content-type" content="text/html;charset=UTF-8"> </head></span></div>  <div><span style="font-size:15px">For more on the history of meta tags, see our post "Death of a Meta Tag".</span></div><div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">The Title Tag</span></div>  <div><span style="font-size:15px">Although the title tag appears in the head block of the page, it isn't actually a meta tag. What's the difference? The title tag is a required page "element" according to the W3C. Meta tags are optional page descriptors.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">To learn more about best practices for title tag element, our post "How to Write Title Tags For Search Engine Optimization" tells you everything you need to know.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">The Description Meta Tag</span></div><div><span style="font-size:15px">This is what the description tag looks like:</span></div><div><span style="font-size:15px"><br>  </span></div><div><span style="font-size:15px"><meta name="description" content="Awesome Description Here"></span></div><div><span style="font-size:15px">Ideally, your description should be no longer than 155 characters (including spaces). However, check the search engine results page (SERP) of choice to confirm this. Some are longer and some are shorter. This is only a rule of thumb, not a definite "best practice" anymore.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">The "description" meta tag helps websites in three important ways:</span></div><div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">"Description" tells the search engine what your page or site is about: For the search engine to understand what your page is about, you need to write a good description. When Google's algorithm decides a description is badly written or inaccurate, it will replace that description with its own version of what is on the page. Wouldn't you prefer to describe your site to potential customers or visitors using your own words rather than leaving it in Google's artificial hands? Look at this example and judge for yourself:</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">"Description" helps with click through rates to your site: Writing a good description not only helps keep Google from rewriting it, but also helps you get good more people clicking through to your site. A well-written description not only tells users what is on your page, but also entices them to visit your site. A description is what shows up here in the search engine results. It is like good window dressing. Sites with poor descriptions will get less click throughs and the search engines will demote your site in favor of other sites.</span></div>  <div><span style="font-size:15px">"Description" helps with site rankings: The common belief (based on what Google said in 2009) is that nothing in the description will help you get rankings. However, I have seen evidence to the contrary. Is it heavily weighted? No, but if you want some value on a secondary keyword (say an –ing –ed or –s), use it here.</span></div>  <div><span style="font-size:15px">Two other quick notes on meta description tags:</span></div><div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Empty Descriptions: Can a description be empty? Yes. When it is empty Google and Bing will fill it in for you. In fact, sometimes (e.g., for blogs) you may prefer Google's or Bing's version. (Personally though, I always fill it in whenever possible, preferring my version to theirs, but if you have a small staff, this isn't always practical.)</span></div>  <div><span style="font-size:15px">Quotes: Don't use full quotation marks ("") in your description. It will likely cut off your description. Use single quotes to avoid this issue.</span></div><div><span style="font-size:15px">The Keywords Meta Tag</span></div>  <div><span style="font-size:15px">A long time ago in a galaxy far, far away, the "keywords" meta tag was a critical element for early search engines. Much like the dinosaurs, this tag is a fossil from ancient search engine times.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">The only search engine that looks at the keywords anymore is Microsoft's Bing – and they use it to help detect spam. To avoid hurting your site, your best option is to never add this tag.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Or, if that's too radical for you to stomach, at least make sure you haven't stuffed 300 keywords in the hopes of higher search rankings. It won't work. Sorry.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">If you already have keyword meta tags on your website, but they aren't spammy, there's no reason to spend the next week hurriedly taking them out. It's OK to leave them for now – just take them out as you're able, to reduce page weight and load times.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Other Meta Tags</span></div><div><span style="font-size:15px">There are many other meta tags, but none are really considered useful nowadays. Many of the tags that we used did things like:</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Told the spider when to come back</span></div><div><span style="font-size:15px"><meta name="revisit-after" content="30 days"></span></div>  <div><span style="font-size:15px">Told the browser the distribution</span></div><div><span style="font-size:15px">< meta name="distribution" content="web"></span></div><div><span style="font-size:15px">Told the page to refresh</span></div>  <div><span style="font-size:15px"><meta http-equiv="refresh" content="30"></span></div><div><span style="font-size:15px">Told the page to redirect/refresh</span></div><div><span style="font-size:15px"><meta http-equiv="refresh" content="x_seconds; url=<a href="http://www.yourhost.com/pagetosendto.html">http://www.yourhost.com/pagetosendto.html</a>"></span></div>  <div><span style="font-size:15px">We don't use these anymore, either because there are better ways (such as schema tagging or server side methods) or because the engines they used to work on are no longer in existence or Google has explicitly told us they are not great ideas (such as redirects at the page level).</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">NOTE: Schema tagging and rich data snippets are single-handedly the most important (and somewhat quietly announced) change to how your site interacts with the search engines and the search spiders. Learn it. Know it. Implement it.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Robots Meta Tag</span></div><div><span style="font-size:15px">The robots tag is still one of the most important tags. Not so much for the proper implementation, but the improper.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">The robots meta tag lets you specify that a particular page should not be indexed by a search engine or if you do or do not want links on the page followed.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Believe it or not, it is still common for a site to be deindexed because someone accidentally added a noindex tag to the entire site. Understanding this tag is vitally important.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Here are the four implementations of the Robots Meta Tag and what they mean.</span></div><div><span style="font-size:15px"><br></span></div>  <div><span style="font-size:15px"><META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW"></span></div><div><span style="font-size:15px">This means: "Do not Index this page. Do not follow the links on the page." Your page will drop OUT of the search index AND your links to other pages will not be followed. This will break the link path on your site from this page to other pages.</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">This tag is most often used when a site is in development. A developer will noindex/nofollow the pages of the site to keep them from being picked up by the search engines, then forget to remove the tag. When launching your new website, do not trust it has been removed. DOUBLE CHECK!</span></div>  <div><span style="font-size:15px"><META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW"></span></div><div><span style="font-size:15px">This means: "Do Index this page. Do not follow the links on the page." Your page WILL be in the index AND your links to other pages will not be followed. This will break the link path on your site from this page to other pages.</span></div>  <div><span style="font-size:15px"><META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW"></span></div><div><span style="font-size:15px">This means: "Do not Index this page. Do follow the links on the page." Your page will drop OUT of the index BUT your links to other pages will be followed. This will NOT break the link path on your site from this page to other pages.</span></div>  <div><span style="font-size:15px"><META NAME="ROBOTS" CONTENT="INDEX, FOLLOW"></span></div><div><span style="font-size:15px">This means: "Do Index this page. Do follow the links on the page." This means your page WILL be in the index AND your links to other pages will be followed. This will NOT break the link path on your site from this page to other pages.</span></div>  <div><span style="font-size:15px">NOTE: The robots tag may be ignored by less scrupulous spiders.</span></div><div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">The Charset Tag</span></div>  <div><span style="font-size:15px">Finally, all sites must validate charset. In the U.S., that is the UTF-8 tag. Just make sure this is on your page if you're delivering HTML using English characters.</span></div><div>  <span style="font-size:15px"><br></span></div><div><span style="font-size:15px"><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></span></div><div><span style="font-size:15px">Conclusion</span></div>  <div><span style="font-size:15px">While meta tags aren't the magical solution that you may have heard, they still play an important role in helping your site get found in search engines. Enjoy your metas!</span></div>  <div><span style="font-size:15px"><br></span></div><div><span style="font-size:15px">Below are some additional resources to help you on your path to search engine optimization.</span></div>

How To Use HTML Meta Tags

Want top search engine rankings? Just add meta tags and your website will magically rise to the top, right? Wrong. Meta tags are one piece i...

10:24 am

How To Use HTML Meta Tags

How To Use HTML Meta Tags

Want top search engine rankings? Just add meta tags and your website will magically rise to the top, right? Wrong. Meta tags are one piece i...

10:24 am

How to Clean the Laptop LCD Screen

<h1 style="font-size:20px;margin:0.25rem 0px;padding:0px 0px 0.5rem;border-width:0px 0px 1px;border-bottom-style:solid;border-bottom-color:rgb(204,204,204);color:rgb(51,51,51);font-family:Helvetica,Arial,sans-serif"><span style="font-size:18px;line-height:24px">The techniques used for cleaning alaptop</span><span style="font-size:18px;line-height:24px"> </span><span style="font-size:18px;line-height:24px">LCD</span><span style="font-size:18px;line-height:24px"> </span><span style="font-size:18px;line-height:24px">screen, whether it's for a</span><span style="font-size:18px;line-height:24px"> </span><span style="font-size:18px;line-height:24px">desktop</span><span style="font-size:18px;line-height:24px"> </span><span style="font-size:18px;line-height:24px">or laptop computer, are filled with controversy! </span><br>  </h1><p style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;color:rgb(51,51,51);line-height:24px;font-family:Helvetica,Arial,sans-serif">Generally, no one recommends using any liquids because they can damage the LCD's delicate surface. Even so, you've gotta have something to rub with if you ever plan on getting that sneeze residue off the thing!</p>  <ol class="level-one" style="padding:0px 1rem;margin:0px;color:rgb(51,51,51);font-family:Helvetica,Arial,sans-serif;font-size:16px"><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">  For general cleaning, get a soft, lint-free cloth.</p><p class="child-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">Use it to wipe the dust off themonitor.</p></li><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">  Dampen a sponge or lint-free cloth with water.</p><p class="child-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">Be sure to wring out all the excess moisture. Rub the screen's surface gently, and don't get any excess liquid on or inside the monitor.</p>  </li><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">Let the monitor dry completely before closing the lid!</p></li></ol><p style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;color:rgb(51,51,51);line-height:24px;font-family:Helvetica,Arial,sans-serif">  Here are some other things to remember:</p><ul class="level-one" style="padding:0px 1rem;margin:0px;color:rgb(51,51,51);font-family:Helvetica,Arial,sans-serif;font-size:16px"><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">  Often times, the keyboardcreates "stains" on the screen. They're hard to avoid and even harder to clean off. To help prevent the stains, consider storing the soft, lint-free cloth that you use to clean the monitor inside the laptop, between the keyboard and screen.</p>  </li><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">Office-supply stores carry special LCD screen cleaners as well as the lint-free wipes that you can use to clean your screen and the rest of your laptop.</p>  </li><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">One product that is recommended is Klear Screen, from Meridrew Enterprises (<a href="http://www.klearscreen.com">www.klearscreen.com</a>). No, it's not cheap. You want <i>good,</i> not cheap.</p>  </li><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">Avoid using alcohol or ammonia-based cleaners on your laptop screen! They can damage the LCD screen.</p></li>  <li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">Never squirt any cleaner directly on a laptop's screen.</p></li></ul>

How to Clean the Laptop LCD Screen

The techniques used for cleaning alaptop LCD screen, whether it's for a desktop or laptop computer, are filled with controversy!...

6:52 am

How to Clean the Laptop LCD Screen

How to Clean the Laptop LCD Screen

The techniques used for cleaning alaptop LCD screen, whether it's for a desktop or laptop computer, are filled with controversy!...

6:52 am

The Laptop's BIOS Setup Program

The Laptop's BIOS Setup Program

All modern PCs, laptops included, have a special Startup or Setupprogram. This program is not a part of your computer's operating...

6:50 am

The Laptop's BIOS Setup Program

The Laptop's BIOS Setup Program

All modern PCs, laptops included, have a special Startup or Setupprogram. This program is not a part of your computer's operating...

6:50 am

How to Add an External Keyboard to Your Laptop

How to Add an External Keyboard to Your Laptop

If you miss the full size and action of a real PC keyboard, get one! Just plug it into your laptop, either into the keyboard port or...

6:49 am

How to Add an External Keyboard to Your Laptop

How to Add an External Keyboard to Your Laptop

If you miss the full size and action of a real PC keyboard, get one! Just plug it into your laptop, either into the keyboard port or...

6:49 am

How to Put Your Laptop into Sleep Mode

<h1 style="font-size:20px;margin:0.25rem 0px;padding:0px 0px 0.5rem;border-width:0px 0px 1px;border-bottom-style:solid;border-bottom-color:rgb(204,204,204);color:rgb(51,51,51);font-family:Helvetica,Arial,sans-serif"><span style="font-size:18px;line-height:24px">All</span><span style="font-size:18px;line-height:24px"> </span><span style="font-size:18px;line-height:24px">laptops</span><span style="font-size:18px;line-height:24px"> </span><span style="font-size:18px;line-height:24px">have a special low-power mode, called Stand By mode or</span><span style="font-size:18px;line-height:24px"> </span><span style="font-size:18px;line-height:24px">Sleep</span><span style="font-size:18px;line-height:24px"> </span><span style="font-size:18px;line-height:24px">mode. </span><br>  </h1><p style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;color:rgb(51,51,51);line-height:24px;font-family:Helvetica,Arial,sans-serif">In this mode, the computer is still on but power to certain areas is shut off. That way, you can keep the laptop ready for an extended period without wasting a lot of battery juice.</p>  <p style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;color:rgb(51,51,51);line-height:24px;font-family:Helvetica,Arial,sans-serif">Your laptop can slumber in Sleep mode for quite some time, much longer than it would otherwise stay alive when it's turned on. The amount of time the laptop stays in Sleep mode depends on various power settings in Windows. You can direct Windows to sleep for maybe 30 minutes and then have the laptop automatically turn itself off or switch into Hibernation mode.</p>  <p style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;color:rgb(51,51,51);line-height:24px;font-family:Helvetica,Arial,sans-serif">The method for putting your laptop to sleep varies, depending on whether your laptop has a sleep button and which version of Windows you're using. Keep in mind that you should always save your work before your laptop enters Sleep mode.</p>  <h2 style="margin:0.25rem 0px 1.25rem;padding:0px;border:0px;font-size:19px;color:rgb(51,51,51);font-family:Helvetica,Arial,sans-serif">Putting your laptop to sleep by using the sleep button</h2><p style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;color:rgb(51,51,51);line-height:24px;font-family:Helvetica,Arial,sans-serif">  When your laptop is blessed with a sleep button, pressing it puts the laptop to sleep instantly. But, hang on! The sleep button's function can be changed, so pressing that button may not always put the laptop to sleep.</p>  <h2 style="margin:0.25rem 0px 1.25rem;padding:0px;border:0px;font-size:19px;color:rgb(51,51,51);font-family:Helvetica,Arial,sans-serif">Putting your laptop to sleep (Stand By) in Windows Vista</h2><p style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;color:rgb(51,51,51);line-height:24px;font-family:Helvetica,Arial,sans-serif">  To "sleep" your laptop when Windows Vista is the operating system, heed these steps:</p><ol class="level-one" style="padding:0px 1rem;margin:0px;color:rgb(51,51,51);font-family:Helvetica,Arial,sans-serif;font-size:16px"><li>  <p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">Click the Start button.</p></li><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">  Click the triangle next to the Padlock icon.</p></li><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">Choose Sleep from the pop-upmenu.</p><img alt="image0.jpg" height="279" src="http://media.wiley.com/Lux/40/79040.image0.jpg" style="vertical-align: bottom; margin: 0px; padding: 0px; border-width: 0px; max-width: 100%; height: auto !important;" width="374"></li>  </ol><p style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;color:rgb(51,51,51);line-height:24px;font-family:Helvetica,Arial,sans-serif">Putting your laptop to sleep (Stand By) in Windows XP</p><p style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;color:rgb(51,51,51);line-height:24px;font-family:Helvetica,Arial,sans-serif">  To put your laptop to sleep in Windows XP, follow these steps:</p><ol class="level-one" style="padding:0px 1rem;margin:0px;color:rgb(51,51,51);font-family:Helvetica,Arial,sans-serif;font-size:16px"><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">  Click the Start button.</p></li><li><p class="first-para" style="margin:0.75em 0px;padding:0px;border:0px;font-size:18px;line-height:24px">Click the Turn Off Computer button.</p></li></ol>

How to Put Your Laptop into Sleep Mode

All laptops have a special low-power mode, called Stand By mode or Sleep mode. In this mode, the computer is still on but power t...

6:47 am

DIGITAL SANKALP

How To Use HTML Meta Tags

How To Use HTML Meta Tags

How to Clean the Laptop LCD Screen

How to Clean the Laptop LCD Screen

The Laptop's BIOS Setup Program

The Laptop's BIOS Setup Program

How to Add an External Keyboard to Your Laptop

How to Add an External Keyboard to Your Laptop

How to Put Your Laptop into Sleep Mode

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