The list of iconic bike makers queuing up for the Indian market is growing. British high-end bike manufacturer Triumph is the latest to enter the country and joins companies like Harley Davidson and Ducati, which are betting big on the growing love of Indians for expensive cruisers and power-packed bikes.
Triumph, which has been looking at India for over two years, finally announced a line-up of 10 models (six to be assembled locally) and said these would cost from Rs 5.7 lakh (ex-showroom, Delhi) onwards, running up to Rs 20 lakh.
Paul Stroud, global director (sales and marketing) for Triumph Motorcycles, said there is a potential for bikes in India, despite issues like poor road infrastructure and the current economic slump. "As the economy picks up, the demand for premium bikes will go up." The company, which sells about 50,000 units per annum globally, has got models in the classics, roadster, adventure, cruisers and super-sports categories. "The infrastructure is improving, and we have already seen a good response from potential buyers."The company plans to have nine dealerships in India by March and these will be in Mumbai, Delhi, Hyderabad and Bangalore to start with. "We will also open showrooms in Ahmedabad, Chennai, Kolkata. These will also retail our merchandise and other accessories."
The company's line-up will include the Iconic Bonneville and Bonneville T100, the legendary Speed Triple, the Rocket III Roadster and the Daytona 675R supersports bike. "Triumph is not just a motorcycle, but a way of life. India is an exceptionally exciting market for us and the premium motorcycle segment is seeing tremendous growth," Stroud said.
The Bonneville (865cc) is the lowest-priced model from the company's stable at Rs 5.7 lakh, while the Rocket III Roadster (2294cc) is the most expensive at Rs 20 lakh. The company will assemble the Bonneville T100, Daytona 675R, Street Triple, Speed Triple and Thruxton at its facility in Manesar. The rest of the bikes - Rocket III Roadster, Tiger Explorer, Tiger 800 XC and Thunderbird Storm - will be imported as completely built units (CBUs).
Stroud also said that Triumph has plans to open a factory in India, though this will take a few years. "We have purchased land for this in Karnataka, but I cannot provide further details on this now." High-end motorcycles form a very small portion of the Indian two-wheeler market, but they have been growing at a rapid pace, led by the relatively less-priced Royal Enfield, which is owned by homegrown Eicher Motors. Harley Davidson has sold around 4,000 bikes in India since its debut in 2010, and others selling power bikes include Honda and Yamaha. BMW's Motorrad has also partnered TVS Motors to make sub-500cc bikes.
Triumph, which has been looking at India for over two years, finally announced a line-up of 10 models (six to be assembled locally) and said these would cost from Rs 5.7 lakh (ex-showroom, Delhi) onwards, running up to Rs 20 lakh.
Paul Stroud, global director (sales and marketing) for Triumph Motorcycles, said there is a potential for bikes in India, despite issues like poor road infrastructure and the current economic slump. "As the economy picks up, the demand for premium bikes will go up." The company, which sells about 50,000 units per annum globally, has got models in the classics, roadster, adventure, cruisers and super-sports categories. "The infrastructure is improving, and we have already seen a good response from potential buyers."The company plans to have nine dealerships in India by March and these will be in Mumbai, Delhi, Hyderabad and Bangalore to start with. "We will also open showrooms in Ahmedabad, Chennai, Kolkata. These will also retail our merchandise and other accessories."
The company's line-up will include the Iconic Bonneville and Bonneville T100, the legendary Speed Triple, the Rocket III Roadster and the Daytona 675R supersports bike. "Triumph is not just a motorcycle, but a way of life. India is an exceptionally exciting market for us and the premium motorcycle segment is seeing tremendous growth," Stroud said.
The Bonneville (865cc) is the lowest-priced model from the company's stable at Rs 5.7 lakh, while the Rocket III Roadster (2294cc) is the most expensive at Rs 20 lakh. The company will assemble the Bonneville T100, Daytona 675R, Street Triple, Speed Triple and Thruxton at its facility in Manesar. The rest of the bikes - Rocket III Roadster, Tiger Explorer, Tiger 800 XC and Thunderbird Storm - will be imported as completely built units (CBUs).
Stroud also said that Triumph has plans to open a factory in India, though this will take a few years. "We have purchased land for this in Karnataka, but I cannot provide further details on this now." High-end motorcycles form a very small portion of the Indian two-wheeler market, but they have been growing at a rapid pace, led by the relatively less-priced Royal Enfield, which is owned by homegrown Eicher Motors. Harley Davidson has sold around 4,000 bikes in India since its debut in 2010, and others selling power bikes include Honda and Yamaha. BMW's Motorrad has also partnered TVS Motors to make sub-500cc bikes.
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